About NIA

“If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.”

-- David Ogilvy, Ogilvy on Advertising

Since 1995, New Image Associates (NIA) has been adding science to the art of leadership & talent development. Through scientific analysis of human behavior, communication, and relationships, NIA enables organizations to better hire, train, develop, and retain the best people to fulfill its mission. NIA’s powerful tools measure communication preferences, primary values, motivation, and cognitive skills. The self-knowledge generated by these measurements, combined with NIA’s consultation and coaching services, breaks through self-imposed barriers and allows people to reach higher levels of leadership, performance, and success.

Although the tools and training can work in any type of organization, New Image has particularly strong expertise and experience in the financial services, nonprofit, and manufacturing industries.



New Image Associates
P.O. Box 812
Tolland, CT 06084
Phone: 860-871-2339 Fax: 860-872-6170

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